Everton’s Expectation-Altering Transfer Window

For as long as we can remember, Everton have lived in Liverpool’s shadow, lingering just outside the top-six. By hiring Carlo Ancelotti back in December 2019, the club made a clear statement of intent. They needed a project. Since then, Ancelotti has had a major positive impact on the club. Having now settled at Everton, […]

A Dive into Brentford’s “Moneyball” Approach to Football

Brentford F.C. have become somewhat famous in recent years due to their owner Matthew Benham’s moneyball approach in the transfer market. Having made his money from sports betting, Benham initially made waves in 2015, when he sacked his manager Mark Warburton, just after the club gained promotion to the Championship. Ever since then, however, Brentford […]